Crafting today’s news, shaping tomorrow

Razom Group is a media holding that creates modern informational and advertising solutions, uniting people, brands, and ideas for shared success.

18.09.2025

AICON

AI that kicked down the old paradigm: how Razom Group’s new unit is changing content production?

Audience attention is harder than ever to hold. On average, people spend just 1.7 seconds on a single piece of...

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05.09.2025

UM

Systematic approach and personalization: the survival dilemma in today’s media market

The media market is at another turning point. New technologies, efficiency pressure, and shifts in consumer behavior are forcing agencies...

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05.09.2025

UM

95% of surveyed children use YouTube to watch video content.

In addition, the study shows that 52% of surveyed children use social networks and messengers, with Telegram remaining the leader...

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04.09.2025

UM

YouTube, Roblox, and plush toys: what actually interests Ukrainian children

UM Ukraine and MADLAB present a comprehensive study of media consumption among children aged 1–18. The project was initiated by...

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04.09.2025

Initiative

Trusted Self-Tanning: Dove × Naprobu × Initiative Case

magine a tan without sun, streaks, or skin damage. Natural, comfortable, and confidence-boosting. That’s exactly the story Initiative and Burda...

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18.09.2025

AICON

Razom Group launches AICON: a new unit for AI-powered content creation

Razom Group launches AICON: a new unit for AI-powered content creation Media consumption has never been so diverse—or so fleeting....

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