Crafting today’s news, shaping tomorrow

Razom Group is a media holding that creates modern informational and advertising solutions, uniting people, brands, and ideas for shared success.

04.09.2025

UM

YouTube, Roblox, and plush toys: what actually interests Ukrainian children

UM Ukraine and MADLAB present a comprehensive study of media consumption among children aged 1–18. The project was initiated by...

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04.09.2025

Initiative

Trusted Self-Tanning: Dove × Naprobu × Initiative Case

magine a tan without sun, streaks, or skin damage. Natural, comfortable, and confidence-boosting. That’s exactly the story Initiative and Burda...

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18.09.2025

AICON

Razom Group launches AICON: a new unit for AI-powered content creation

Razom Group launches AICON: a new unit for AI-powered content creation Media consumption has never been so diverse—or so fleeting....

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04.09.2025

MAD LAB

Marketing Mix Modeling: how data helps brands grow

Marketing Mix Modeling: how data helps brands grow In a world where marketing budgets are counted down to the last...

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04.09.2025

Havas Media Ukraine

How businesses can cut ad spend without hurting the brand: 5 steps from a media agency

How to save on advertising without hurting your brand: 5 steps from a media agency During economic, political, and financial...

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18.09.2025

AICON

Razom Group launches AICON: a new unit for AI-powered content creation

How AI is Changing Content Creation: the Launch of a New Agency in Ukraine Media consumption has never been so...

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