Crafting today’s news, shaping tomorrow

Razom Group is a media holding that creates modern informational and advertising solutions, uniting people, brands, and ideas for shared success.

05.09.2025

UM

Systematic approach and personalization: the survival dilemma in today’s media market

The media market is at another turning point. New technologies, efficiency pressure, and shifts in consumer behavior are forcing agencies...

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05.09.2025

UM

95% of surveyed children use YouTube to watch video content.

In addition, the study shows that 52% of surveyed children use social networks and messengers, with Telegram remaining the leader...

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04.09.2025

UM

YouTube, Roblox, and plush toys: what actually interests Ukrainian children

UM Ukraine and MADLAB present a comprehensive study of media consumption among children aged 1–18. The project was initiated by...

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04.09.2025

UM

Google launches AI Overviews: what will change for Ukrainian businesses

And how to adapt Since May 21, 2025, Ukrainian Google users have started seeing a new element in search results—“AI...

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