The Future Is Here!

Increase Ukrainians’ awareness of the role and possibilities of rehabilitation in recovery after severe illnesses and injuries, and promote qualitative changes in the rehabilitation system.

An international food company (Danone).
Development and implementation of the integrated communications campaign “The Future Is Here!”, which highlights the importance of rehabilitation through real stories of doctors, nurses, and patients.

Опис кроків: / Steps:

• Created the campaign’s creative idea and key message.

• Filmed a video featuring real heroes—doctors, medical staff, and patients.

• Launched a digital and DOOH campaign using the video.

• Developed the “The Future Is Here!” website featuring participants’ stories.

• Conducted a large-scale PR campaign with key partners: the Ministry of Health of Ukraine, the National Cancer Institute, the Ukrainian Veterans Center, and the UNBROKEN rehabilitation center.

• Heightened public attention to the topic of rehabilitation.

• Built a positive image of Danone as a socially responsible brand.

• Initiated a public discussion on the importance of quality rehabilitation and laid the groundwork for systemic change.