Pickwick

Pickwick seeks to bring people together in a warm, sincere, and effortless way. This is the core idea of the campaign—to show that a cup of tea can spark daily rituals, heartfelt conversations, and moments of unity.
At the heart of the concept is the emotion of the first sip of tea in the morning. Pickwick becomes a symbol of warmth, comfort, and inspiration for a new day. The campaign is meant to emphasize that tea helps create special moments—both as a “me moment,” time for oneself, and in communication with loved ones.
These very moments turn the everyday into something meaningful and valuable.

• Build brand awareness and drive purchase consideration.

• Highlight the product’s advantages.

• Reinforce the brand image around warmth, heartfelt conversations over a cup of tea, and a sense of togetherness.

Іntegration of the brand into the Morning show’s studio space—the cup of tea is always next to the hosts.
A special segment about well-known people that let viewers discover something new and be inspired by their stories while enjoying a cup of Pickwick tea.
Live, casual mentions from the hosts that presented Pickwick as part of their own morning ritual.