NON STOP

Creation of a collaboration between NON STOP and the game S.T.A.L.K.E.R. 2: Heart of Chornobyl.

Our goal is to announce the collaboration loudly and unconventionally, and to gain additional free reach via DOOH—so we can interest not only gamers, but all forward-thinking Ukrainians.

To achieve our goal, we created a striking 3D video to deliver a WOW effect that highlighted the scale of the powerful S.T.A.L.K.E.R. × NON STOP collaboration and the technological sophistication of the long-awaited game. To present the idea as effectively as possible, we chose Europe’s largest LED screen—the Gulliver Mall—as our primary placement. This choice allows us to render the content as realistically as possible, draw the audience’s attention to our project, and drive high engagement and content sharing.

Thanks to the placement at Gulliver, we received 40,131,000 contacts, plus additional organic sharing on social networks (Instagram, Facebook, YouTube, TikTok, X, LinkedIn, Telegram) — another 5,160,019 contacts — and online media — +780 thousand contacts. Online outlets shared news about our media campaign within their own publications, which allowed us to scale the effect of free distribution across the web. In total, thanks to this launch, we achieved 48,880,594 contacts.