Increase in the number of requests for a medical clinic
Medical clinic
Category:
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Task:
Increase in the number of requests.
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Solution:
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Using HubSpot CRM with Facebook forms integrated via Zapier
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Using Meta to promote campaigns
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Automatically saving the lead source, campaign, and ad in the CRM
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Recording patient statuses by managers (“Booked,” “Arrived,” “Completed treatment”)
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Synchronizing data to create custom audiences based on patients who actually converted
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Excluding ineffective audiences and launching campaigns to a lookalike audience of clients who actually came to appointments
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Result:
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+43% conversion rate improvement
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–74% CPA vs. market benchmark
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