Luxoptica

• Maintain the level of brand awareness and popularity of Ray-Ban

• Emphasize that Ray-Ban is not only sunglasses but also optical glasses; showcase the wide assortment

• Build a logical chain showing that for Ray-Ban, one should go to Luxoptica, as Luxoptica offers a large selection of original Ray-Ban frames

• Strengthen awareness of the eye examination service available in every Luxoptica store

Engagement of opinion leaders in communication for both male and female audiences who meet several criteria simultaneously:

a) embody the brand’s philosophy;

b) are genuine fans of the brand in real life;

c) have vision impairments;

d) are physically located in Ukraine and able to visit the optical stores.

Joint Reels with Luxoptica following the pre-approved creative script:

Views – 285K
Reach – 200K
Post ER % – 1.2%

Views – 18.3K
Reach – 14.9K
Post ER % – 2%