JACOBS RTD

Non-skippable in-stream was the highest-quality video ad format on YouTube (among the available formats).
However, the CPM for non-skippable in-stream is higher compared to other formats.

Test the new Awareness Mix format as a potential alternative to non-skippable in-stream to optimize CPM while keeping the number of completed views high.

– CPM optimized by 16%

– Completed views increased by 6%