DOOH+FOOH+Naked Eye for LOVARE

It was necessary to create a vibrant, innovative campaign that would make the LOVARE brand stand out against competitors and ensure a maximum wow-effect in the center of Kyiv.

An integrated communications campaign that combined cutting-edge digital technologies and creative outdoor formats.

Steps:

The Gulliver media façade—the largest in Europe—brought to life with 3D Naked Eye technology, created an illusion of immersion into the world of LOVARE. 3D effects on city DOOH screens—floral visual transformations that delivered unexpected bursts of color in the urban space. A FOOH installation on Maidan Nezalezhnosti—the visual effect of the brand literally “blossoming” in the heart of the capital.

• Developed a visual concept with the effect of “immersion into the world of LOVARE.”

• Launched a 3D Naked Eye video on the façade of the Gulliver shopping mall, creating an illusion of depth.

• Implemented a FOOH installation on Maidan Nezalezhnosti—the visual effect of the brand literally “blossoming” in the heart of the capital.

• Produced 3D effects on DOOH screens across the city—floral visual transformations that delivered unexpected bright moments in the urban environment.

• A strong emotional connection with the brand was created—the advertising not only informed but also delivered emotions, warmth, and a sense of beauty, even in gloomy December.

• The combination of innovative formats (Naked Eye, DOOH, FOOH) produced a WOW effect and was unique for the Ukrainian market, attracting widespread attention in the city and on social media.

• The campaign strengthened LOVARE’s position as a lovemark brand that goes beyond classic advertising and turns it into art.