DANONE “The Future Is Here!” – a national social campaign about rehabilitation
DANONE “The Future Is Here!”
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Task:
Hundreds of thousands of Ukrainians need rehabilitation after wounds and injuries, yet society lacks an understanding of its role. Rehabilitation is often perceived as something “foreign,” rather than something available here.
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Solution:
Danone, together with Havas, created the “The Future Is Here!” program in partnership with the Ministry of Health of Ukraine, UNBROKEN, the National Cancer Institute, and others:
– a social video
– a website with real stories
– a large-scale digital and outdoor campaign
– informational partnerships with relevant media outlets -
Result:
– Mentions of medical rehabilitation increased by 35%
– 5% of mentions of Danone are now associated with rehabilitation
– The UNBROKEN center reports steady growth in inquiries
– A new emotional brand image has been formed: scale, support, futureFinalist of IAB Ukraine MIXX Awards 2025
Finalist of MMR’s “Responsible Country 3.0” contest in the “Health” category