Clear Men

Popularize the Clear Men brand among an active male audience.

Build a strong association (Football = **Clear Men**) during the Euro 2024 tournament.

Minimize negative comments under bloggers’ video posts.

Popular football bloggers create Instagram video posts with **Clear Men** brand integrations and invite followers to join a contest with a simple mechanic:

Leave a comment saying “Pass” under the video post and tag a friend.

At any moment, the blogger adds their own comment, “GOAL!”, after which the last comment posted before “GOAL!” becomes the winner. The winner receives an official Euro 2024 football and **Clear Men** products.

Views — 725,300
Likes — 14,039
Reposts — 180, Saves — 400

Average campaign ER — 4%. Gavryliv — 6%, Hlubokyi — 5%.

The number of comments grew significantly thanks to the mechanic implemented (+691% compared to a similar campaign with the same bloggers), which boosted the organic spread of the content. The audience showed high activity, and the campaign was positively received.

Negative comments were minimized and remained barely noticeable due to the large number of messages containing the word “Pass.”