Increase the number of targeted test-drive requests through the website
Auto Showroom
Category:
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Task:
Increase the number of targeted test-drive requests through the website.
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Solution:
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Using KeyCRM with integration to Meta and Google Ads
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Setting up the collection of UTM tags, traffic sources, Google Click ID and Facebook Click ID with automatic data sending to the CRM
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Passing data on successful test drives as offline conversions to Google Ads (via GCLID) and Meta Ads (via the Conversions API)
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Setting up retargeting for users who started filling out the form but didn’t finish
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Expanding campaigns to YouTube and Instagram Reels with car video reviews and a CTA to book a test drive
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Result:
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+57% increase in test-drive requests
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–74% cost per completed test drive
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+42% increase in confirmed test drives
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