A culture that shapes brands. Ideas that change the game. For over 26 years, Initiative has been creating communication solutions that blend into the cultural context and help brands become part of people’s lives. Today, the agency is led by Managing Director Alina Kotenko. We believe that advertising should not only sell but also create meaning, evoke emotions, and build trust. INITIATIVE has consistently ranked among the Top 5 media agencies in Ukraine according to the IAB rating for the past five years, has earned 10+ Effie Awards for effectiveness, and maintains an NPS of 9.7 among clients — one of the highest scores on the market. We operate at the intersection of culture, analytics, and innovation, creating campaigns that resonate with society and amplify brand authenticity.

A media agency that sees the world in Full Color. UM Ukraine combines strategic thinking, analytics, and technology to help brands unlock their uniqueness through the power of Brand Patterns — a concept born at the intersection of human and artificial intelligence. Led by Managing Director Tetiana Buratchuk, the agency has been operating in the Ukrainian market for over 18 years, has earned 20 Effie Awards (including a Grand Prix), and ranks 2nd among media agencies according to the IAB Ukraine rating. UM was also included in the Top 10 agencies in the VRK “Advertisers’ Choice 2024” ranking, reaffirming its clients’ consistent trust. We create media that not only inform — they inspire, unite, and turn communication into an emotional experience.

We create meaningful brands that form an emotional connection with the audience, convey values, and promote positive change in society. We combine global approaches with a deep understanding of the local market and provide solutions that really work.