MAD LAB
We develop data-based solutions and products for business growth. We work at the intersection of data, technology, and marketing strategies to help companies make accurate and effective decisions.
26
years on the market
RAZOM GROUP has over twenty years of experience in the communications ecosystem. We have grown alongside the market and set new standards for efficiency.
80 +
national and international clients
We are trusted by leading brands from Ukraine and around the world. We build long-term, results-oriented partnerships.
100 +
successful campaigns every year
Every day, we transform ideas into measurable business results. Each campaign is a synergy of creativity, technology, and analytics.
50 +
media channels in the portfolio
We cover digital, ATL, BTL, DOOH, and other tools. This makes our solutions flexible and scalable.
Media planning
Strategic planning
Advertising campaigns
Data-driven marketing
Digital та performance
Creative concepts
Innovative technologies and AI
RAZOM GROUP
A NEW GENERATION ADVERTISING HOLDING COMPANY, WHAT CONNECTS DIGITAL AND TRADITIONAL MEDIA TO ACHIEVE BUSINESS RESULTS, INFLUENCES THE MARKET THROUGH INTERNATIONAL PARTNERSHIPS AND AGENCY FLEXIBILITY
About us
RAZOM GROUP
Who are we?
We are an ecosystem of agencies and experts that combines strategic thinking, a data-driven approach, innovative technologies, and creative solutions to build effective advertising campaigns.
Our vision
transformed the global communications market
Our mission
a leader in the ever-changing world of communications, transforming challenges into opportunities
Our values
We Dream / We Dare / We Care
Our team
The RAZOM team is a combination of
experience, creativity, and technological thinking.
We bring together professionals from all areas of the advertising and communications industry, creating an environment where knowledge and innovation work together to achieve results.
Agencies
Media agencies
Initiative
Alina Kotenko
Managing Director
Develops and implements brand promotion ideas that are based on cultural layers and organically fit into the context of large societies' ecosystems. Our mission is to develop brands using emotions, values, and loyalty.
10+
Effie awards over the last 3 years
9,7 NPS
for current customers
26+
years on the market
№2
among media agencies according to IAB Ukraine rating
UM
Tetyana Buratchuk
Managing Director
UM Ukraine is a media agency that sees the world in full color. We help brands discover and reveal their uniqueness through the power of Brand Patterns—at the intersection of human and artificial intelligence.
18+
years on the market
20
Effie Awards and 1 Grand Prix
Top 10
agencies according to the VRK “Advertiser's Choice 2024”
№2
among media agencies according to the IAB Ukraine rating
Havas Media
Oksana Yakimets
Managing Director
We create meaningful brands that form an emotional connection with the audience, convey values, and promote positive change in society. We combine global approaches with a deep understanding of the local market and provide solutions that really work.
18+
years on the market
200+
campaigns implemented
Top 5
media agencies according to the VRK “Advertiser's Choice 2024”
8th place
in the “Media” category according to the IAB Ukraine 2025 rating
Agencies
Specialized agencies
CAMEO
We create non-standard projects for TV, IPTV/OTT platforms, and eSports. We integrate brand communication into modern media formats, developing creative solutions to attract audiences.
MORE
We implement and optimize campaign performance to achieve maximum results using data, technology, and analytics.
AICon
We create instant content using AI, update and personalize communication, and increase media effectiveness.
Partners
Together to success
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