Yesterday, dozens of people worked on one video: director, cameraman, post-production, sound. Today, it is one person and 5-7 neural networks.
AI is no longer just a tool – it is a full-fledged market player.
It reduces deadlines, optimizes budgets and allows brands to change content in real time.
OOH advertising can be released even before the premiere of the video, and the heroes of the campaign can “come to life” even after its completion.
Creative agencies have integrated AI into processes and turned it into a part of production. Production teams are looking for new formats of cooperation and creating their own AI specialists.
“AI does not take away work – it forces the market to evolve.”

Serhiy Kolos
More details in the material: https://mmr.ua/…/ai-proty-prodakshniv-hto-peremozhe-u…/