MORE

We implement and optimize performance campaigns to achieve maximum results using data, technology, and analytics.

About us

MORE

Performance Marketing Unit

MORE is the digital performance marketing unit of Razom Group, providing a full-cycle approach to the marketing funnel — from building brand awareness to generating leads, conversions, and driving sales growth. We combine analytics, automation, media, and data-driven planning to create effective, measurable campaigns with high ROI/ROAS. Our approach integrates performance across every stage of the customer journey, allowing brands not only to reach audiences but also to convert them into real customers.

Our key areas of expertise:
– building brand awareness and recognition
– developing and implementing data-driven performance strategies
– media planning and optimization of paid channels (Google Ads, Meta, TikTok, etc.)
– conversion rate optimization (CRO) and A/B testing
– end-to-end analytics and results attribution

We work with brands across key industries — FMCG, Pharma, Finance, Retail, Telecom, and more. Our focus spans both large-scale market players and niche projects that aim to build an effective performance ecosystem and achieve sustainable growth.
MORE is not just about performance — it’s a strategic partner that joins at the planning stage and drives results toward measurable impact.

  • 2+

    years in the market

  • 15+

    years of team experience in the market

  • 500+

    completed projects

  • №7

    according to the IAB Ukraine ranking in the "Performance" category

Chief Performance Officer

Dmytro Purdik

Dmytro Purdik

"Our goal is to help brands grow by leveraging the power of data, technology, and creativity."

Performance Solutions Director

Karina Kolomiiets

Karina Kolomiiets

"My aim is to make performance the strategic core of our clients’ effective growth in the digital space."

Agency services

WE CREATE EFFECTIVE STRATEGIES THAT ПОСИЛЮЮТЬ РЕПУТАЦІЮ БРЕНДІВ, BUILD TRUST WITH THE AUDIENCE AND HELPING YOU ACHIEVE YOUR BUSINESS GOALS
  • 1. Development of performance strategies

    • data-driven strategies

    • integration of performance into the customer journey

    • definition of KPIs and goals

  • 2. Media planning and paid campaign launch

    • Google Ads, DV360, Meta, TikTok, LinkedIn

    • ASA — advertising in the App Store

    • budget and bid optimization

    • remarketing, audience segments, dynamic campaigns

  • 3. Building brand awareness

    • brand awareness campaigns

    • top of the marketing funnel

    • creative adaptation for audiences

  • 4. Lead generation and conversion growth

    • campaigns for leads, inquiries, sales

    • customer journey optimization

    • monitoring CPL, CPA, ROAS, ROI

  • 5. Conversion Rate Optimization

    • A/B testing

    • UX analytics

    • implementation of changes to increase conversions

  • 6. ASO and SEO

    • ASO — optimization of app pages in the App Store and Google Play to increase organic traffic

    • SEO — technical website optimization, content strategies, link building

    • search visibility, growth of organic traffic

  • 7. Analytics and Attribution

    • end-to-end analytics

    • setup of GA4, GTM, CRM, BI

    • reports, dashboards, results attribution

  • 8. Automation

    • scripts, dynamic campaigns, automated management

    • data and tool integration

  • 9. Consulting and Audit

    • advertising activity audit

    • team consulting and training