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MAD LAB

We develop data-based solutions and products to drive business growth. We operate at the intersection of data, technology, and marketing strategies to help companies make accurate and effective decisions.

About us

MAD LAB

MADLAB Data and R&D Unit

MADLAB is an innovative analytics division that combines a scientific approach to data, Data Science tools, Machine Learning, and AI modeling to create high-tech solutions that transform data into real competitive advantages for businesses.

The mission of MADLAB is to turn complex datasets into clear and strategically meaningful insights through advanced analytical methods, mathematical modeling, and automated decision-support systems.

We develop data-driven approaches that enable brands to:

– make informed strategic decisions based on data
– identify hidden growth opportunities
– optimize business processes through scenario modeling
– discover new and effective ways to achieve ambitious goals

MADLAB functions as a center of analytical expertise, providing a full cycle of data work: from collection, processing, and integration to building predictive models and developing customized R&D products.

MADLAB is more than just analytics. It is a symbiosis of technology, Data Science methodology, and creative thinking that helps companies grow, innovate, and make decisions that shape an effective future.

  • 10+

    years of expertise in analytics, Data Science, and R&D

  • 100+

    successfully executed projects for national and international companies

  • expert

    e-commerce and offline retail, pharma, FMCG, finance, telecommunications, and more

  • Top-5

    in the IAB Ukraine ranking in the Data category

Chief Data Science and R&D Officer

Yana Farenyuk

Yana Farenyuk

"Modern marketing is impossible without high-quality data management. Data is the source for making effective decisions that deliver measurable business results. The real magic of successful advertising campaigns begins with analytics, and Data Science ensures the optimization of investments in brand development."

Agency services

WE CREATE EFFECTIVE STRATEGIES THAT ПОСИЛЮЮТЬ РЕПУТАЦІЮ БРЕНДІВ, BUILD TRUST WITH THE AUDIENCE AND HELPING YOU ACHIEVE YOUR BUSINESS GOALS

  • Analysis of marketing and business data

    We collect, process, and analyze large volumes of information to uncover strategic insights.

  • Econometric Modeling / Marketing Mix Modeling

    We build and implement marketing mix models to create effective business decisions and optimize campaigns.

  • Scenario Forecasting

    We create a scenario forecasting system to manage key factors affecting business KPIs and measure potential performance outcomes.

  • Dashboards and Reporting

    We develop Brand Control Panels and interactive reports for KPI monitoring.

  • Business Consulting

    We help companies integrate data-driven approaches into their strategy.