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Initiative

A media agency specializing in strategic communication planning, media campaign execution, analytics, ROI measurement, performance, and social marketing.

About us

Initiative

Initiative helps ambitious brands grow by combining cultural relevance with personalized approaches. It uses the international Fame & Flow methodology to build strategies that simultaneously increase brand awareness and generate a steady flow of customers.



The only Ukrainian media agency– a participant Global Effie.

  • 10+

    Effie awards for the past 3 years

  • 9,7 NPS

    for current clients

  • 26+

    years in the market

  • №2

    among media agencies according to the IAB Ukraine ranking

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Managing Director

Alina Kotenko

Alina Kotenko

"We design advertising campaigns like architects — precisely, systematically, and with a focus on results."

Agency services

WE CREATE EFFECTIVE STRATEGIES THAT ПОСИЛЮЮТЬ РЕПУТАЦІЮ БРЕНДІВ, BUILD TRUST WITH THE AUDIENCE AND HELPING YOU ACHIEVE YOUR BUSINESS GOALS

  • PR та Media Relations

    We shape a positive image, work with the press, and foster audience loyalty.

  • SMM and digital communications

    We manage social media, create creative campaigns, and work with influencers.

  • Content creation

    We create strong stories, visual and textual content that engages.

  • 360° creative campaigns

    We develop large-scale special projects, integrating media tools, digital, offline activities, and non-standard formats.

  • Analytics and monitoring

    We analyze the media landscape, track trends, and measure the effectiveness of communications.