RAZOM GROUP – A NEW GENERATION ADVERTISING HOLDING COMPANY OPERATING IN THE DIGITAL AND TRADITIONAL MEDIA ECOSYSTEM

We are an ecosystem of agencies and experts that combines strategic thinking, a data-driven approach, innovative technologies, and creative solutions to build effective advertising campaigns.

RAZOM GROUP in figures

RAZOM GROUP operates in both the digital and traditional media ecosystems, combining the strategies of international holding companies with the efficiency of specialized agencies.

Vision: RAZOM GROUP – Ukrainian game changer that transformed the global communications market

Mission: RAZOM GROUP is an innovative leader in the ever-changing world of communications, transforming challenges into opportunities.

26

years on the market

RAZOM GROUP has over twenty years of experience in the communications ecosystem. We have grown alongside the market and set new standards for efficiency.

80 +

national and international clients

We are trusted by leading brands from Ukraine and around the world. We build long-term, results-oriented partnerships.

100 +

successful campaigns every year

Every day, we transform ideas into measurable business results. Each campaign is a synergy of creativity, technology, and analytics.

50 +

media channels in the portfolio

We cover digital, ATL, BTL, DOOH, and other tools. This makes our solutions flexible and scalable.

RAZOM GROUP

Our team

The RAZOM team is a combination of
experience, creativity, and technological thinking. We bring together professionals from all areas of the advertising and communications industry, creating an environment where knowledge and innovation work together to achieve results.

Arman Matkulov

CEO RAZOM group

“We design advertising campaigns like architects – precisely, systematically, and with a focus on results.”

Yana Farenuk

Chief Data Science and R&D Officer MAD LAB

“Modern marketing is impossible without high-quality data processing. Data is the source of effective decisions that bring measurable business results. The real magic of effective advertising campaigns begins with analytics, and Data Science ensures the optimization of investments in brand development.”

Alina Rul

Chief Digital Buying Officer

“I believe in the power of accurate decisions and transparent partnerships—they bring real results in digital and work for the client's business.”

Oksana Yakimets

Managing Director HAVAS

“Think about what you would do if it were your business, not a strategy for a client.”

Tetyana Buratchuk

Managing Director UM

“Today, customers expect not just service, but deep engagement, flexibility, and innovative solutions. And I am convinced that UM has all the prerequisites to be a leader in these transformations.”

Igor Lavreniuk

Strategy & Planning Director

“We don't look for simple solutions — we create the right ones, based on data and market understanding.”

Dmytro Smirnov

HR Director

“HR is about maintaining a healthy balance between people-centricity and efficiency within a company.”

Mila Krutchenko

Chief Digital Transformation Officer (CDTO)

“To move forward and respond to modern challenges, we must transform our way of thinking, remain open to new knowledge, and use technology effectively.”

Yana Sereda

Non-TV Media Director

“The strength of our team lies in the uniqueness of each employee. The professionalism, dedication, and responsibility of the team form the basis of all work processes.”

Svetlana Goman

Growth Director

“Developing new products and services is part of our business process. We have made research into new things part of our routine.”

Alina Kotenko

Managing Director Initiative

“I believe that comfortable teamwork breeds efficiency. Because when everyone feels that their contribution is valued, the team moves in unison, and only together can the team achieve the most ambitious goals.”

Anna Bratko

Chief Investment Officer

“We build partnerships, not campaigns: we listen, research, and bring your brand’s DNA to life in every decision”

Dmytro Purdik

Chief Performance Officer

““Our mission is to help brands grow using the power of data, technology, and creativity.””

Karina Kolomiiets

Performance Solutions Director

““My goal is to ensure performance becomes the strategic core of our clients’ effective growth in the digital space.””

Kateryna Kozii

CEO AICON

““In a world measured in seconds of attention, AICON uses AI to craft content that grabs interest, moves audiences, and drives tangible brand outcomes.””

Serhii Kolos

Chief Creative Officer AICON

“"In today’s digital world, the key creative challenge is to make ideas scalable without losing quality or depth."”

Values

What defines us

We Dream

We see broad horizons, we are interested in exploring new directions, developing and growing, we are inspired, inquisitive, and determined.

We Dare

We are bold, open to experimentation, not afraid to try new solutions and invest resources in new ideas (bordering on audacity), but at the same time we act in a measured, thoughtful and responsible manner.

We Care

We care about our customers and partners and always take responsibility for the results of our work. We care about our employees and are attentive to their needs.

Partners